Download a PDF copy of the 2019 report A study into female attitudes and behaviours towards beer by women and beer interest group, Dea Latis, reveals that women would switch to beer if it wasn’t associated with pints, bloating and sexist imagery and reinvented itself, as gin has done in recent years, with added elegance, better glassware and a premium serve. In a follow up to The Gender Pint Gap, published last year, The Beer Agender explores in more detail the opinions and attitudes of women; their perceptions of beer – the product, the service, the drinkers, and the world it inhabits. The Beer Agender includes revealing quotes from the women who took part in the research that showed women can often be their own harshest critics. With only 17% of women drinking beer regularly* the report shows that they are still influenced by the complex attitudes and imagery associated with men and beer. The Beer Agender reports that: the image of beer and its advertising is often associated with beer-swilling men in pubs;...
