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Women driving the real ale booooom!

There’s lots of beer and brewery talk in the press as the Good Beer Guide from CAMRA was launched today.

woman-and-beerAnd The Metro leads the coverage, stating research has found that: “ale has shed its ‘old man’ image as trendy young men and women drive the boom.”

The good news is that there are now 840 breweries in the UK, and ladies are helping to spread the word about proper beer with 32% of women having tried real ale and 38% of 18-24 year old women.
But how do we get our female friends who haven’t yet sampled Britain’s national drink to try it?  If you’ve successfully converted your gal-pal, let us know how in the comments below!
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Joanna Dring is the communications manager for Carlsberg UK, overseeing all UK PR for the global brewing giant. A former PR Week 29 under 29-er (the 30th birthday is slowly approaching…), Joanna has worked in numerous in-house PR roles including other brewers, the motor industry and local government. Joanna lives in sunny Bedford, once applied for Come Dine With Me and enjoys writing in the third person.

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3 Comments

  1. Top tip for getting your girlfriends on the hop is definitely good glasses. I often serve beer in wine glasses at home, and have converted a fair few friends with a gentle introduction to beers like Waggledance, Blandford Fly or a Chocolatey stout. Once they’ve got a taste for it they are happier to move on to hoppier beers…and might even move on to bitter (although that word puts a lot of people off, not just women)

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