Jane Peyton* has made an impassioned plea for beer as a guest blogger on Roger Protz’s blog ‘Protz on Beer’ – you can read the full article HERE but in the meantime here are some suggestions for actions that beer lovers might want to take:
- Try to convert cider and wine drinkers to beer- – especially women. Fewer than 15% of women in Britain are regular beer drinkers. Even a small percentage increase in women drinking beer in a pub would have a significant and positive effect on the health of the industry. However this is a huge challenge because one of the biggest reasons why women in this country do not drink beer is because they perceive it as being blokey. Many beer marketing companies do not help because they market beer just at men, making millions of people assume that beer is a man’s drink and that women are not welcome at the party. Of course we know that beer is a gift from nature to all humans! No one calls wine “female” — and it’s ludicrous to assign a gender to food or drink. But if people insist on giving beer a male gender then they should read my blog on the Huffington Post where I write about beer having more female elements than any other alcoholic drink. Read it by clicking here:
- If your local pub serves food, ask the manager to include a beer suggestion to match with each dish on the menu. If they are unable to stock a wide selection of cask ales ask them to offer a wider selection of bottled beers and have a beer menu with description of style and descriptive tasting notes. Food matching is where beer has no competition!
- Write to local and national newspapers and ask them to include more positive features about beer, and if those publications have a wine column, ask them to print a beer column too.
- If your local or favourite brewer is beholden to New World hops, encourage them to use British hops instead. British hops are more subtle than their New World counterparts, and that subtlety permits the malts to shine too, showing off the complexity of the beer. By doing so you will help to save the British hop industry and will taste just why British malt is renowned as being the best brewing and distilling barley in the world!
- Join the Beer Day Britain project to deliver the world’s greatest national beer day – 15 June 2015. And also sign a petition I have started for the British Government to serve British beer at official receptions and to be proud to showcase our peerless national drink. See details of the national beer day and petition by clicking here
Beer is such a joy-giving drink — more so than other beverage. So let’s celebrate and share it whether your favourite tipple is a pint of Spitfire, Carling or Gamma Ray. Bottoms up!
*Jane Peyton is Britain’s Beer Sommelier of the Year, founder of the School of Booze, and author of several books including ‘Beer o’ Clock’. She is driving the idea for Beer Day Britain and has joined forces with brewers Sophie de Ronde of Brentwood Brewing, and Sara Barton of Brewster’s Brewing Company to work with the beer industry to make it happen.