Leading north west brewer partners with beer and women group
Manchester brewer and pub operator Joseph Holt Brewery has become a corporate member of beer and women group Dea Latis, committing funds, beer and other support to help the organisation achieve its mission of ‘bringing beer to women’.
As a Dea Latis supporter, Joseph Holt Brewery will enjoy a number of benefits, including the chance to serve its Humdinger beer at a tasting in Westminster on 21 November. The 4.1% ABV speciality beer, flavoured with Mexican honey, will be tasted by women MPs and others at the event, held in partnership with the All Party Parliamentary Beer Group and the British Beer & Pub Association.
Jane Kershaw, a trained brewer and now marketing manager at Joseph Holt Brewery, is the sixth generation to work in the family-owned business. She said, “We are delighted to be a partner to Dea Latis. There is a beer for every occasion and a beer for everyone and we are excited to work with Dea Latis to reach more people, demonstrate some fantastic beer and food pairings and show that there are indeed, many ways to drink beer and lager.
“Women have always played an integral part in running Joseph Holt Brewery managed, tenancy and retail partner pubs and in recent years we have employed many more women in the brewery office. It is no longer a male dominated industry and Joseph Holt Brewery are proud to champion their successful women who will drive the company forward for many generations to come.”
Co-founder Annabel Smith said, “We’re delighted to have Joseph Holt Brewery on board as our sixth corporate member. They have a great range of award-winning beers and lagers and run some wonderful pubs across the north west, which we will be happy to make use of in our campaign to bring beer to a wider audience.”
Dea Latis now has a total of six corporate members: Duvel Moortgat, Harvey’s, Marston’s, Shepherd Neame and St Austell Brewery in addition to Joseph Holt. They have all agreed to support the group to help it significantly expand its activities. Dea Latis aims to be both a forum for women working in the industry, and a consumer-facing body, encouraging more women to make beer their drink of choice.