Annabel Smith received am enthusiastic trade sales reaction to The Gender Pint Gap report this week when she presented to a brewers’ Drinks Sales Networking event in London for over thirty brewery and drinks representatives from around the country.
In presenting the findings of the report, she challenged the brewers to think about their responses to the range of statistics published; that despite the boom in UK beers and brewing in the last ten years, little has changed in terms of women’s attitudes to drinking beers.
A lively debate ensued after the presentation with everyone there vowing to take back their findings to their respective businesses for consideration.
Annabel said: “As we say in the report, there’s a lot of history to unravel and it’s going to take a concerted effort by the brewers, marketeers, retailers and media to turn these ingrained attitudes around. We can all do something to peel back these layers.”
Joe Brouder, Regional Sales Manager for Timothy Taylor added: “The Gender Pint Gap report has certainly given us all something to think about and there are definitely incremental changes we can all make to support the report’s recommendations.”