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Drinks Maven pioneers BritHop on Beer Day Britain

Drinks writer and awards judge Jessica Mason, known more widely across social media as Drinks Maven is launching BritHop this Friday (15 June) to coincide with Beer Day Britain .

Jessica has created a series of beers created by UK brewers using new progressive British hops and aligned with British music with five of the UK’s best breweries.

The BritHop Series has been initiated in conjunction with hop merchant Charles Faram and the British Hop Association [BHA] and aims for a supergroup of new and exciting British beers to be brewed by some of the nation’s top brewers. Each beer will be aligned with a music track from a British band or artist that suits the beer.

Breweries involved in the project include: Burning Sky, The Kernel, Cloudwater, The Wild Beer Co and North Brewing Co.

“Great beer and great music should go hand-in-hand. In Britain, we are lucky enough to have both. The new progressive hop varieties we now have available to us in the UK are at the heart of this series and will be used to create some exciting new beers. This is the start of a journey into the next generation of flavour for British beer – an exciting step towards growing an appreciation for all of the nuances and subtleties of what British hops have to offer whilst also giving a nod to some decent music at the same time,” said Drinks Maven founder Jessica Mason.

BritHop is an independent project and a way for beer and music fans to also show support for local industry and the limited line-up of beers will be available to taste at a party at Mother Kelly’s in Bethnal Green London on the evening of 15th June, 2018.

Breweries and their selected tracks are as follows:

  • Burning Sky: The Astronauts – Typically English Day
  • The Kernel: The Slits – Heard It Through The Grapevine
  • Cloudwater: Kate Tempest – Europe Is Lost
  • The Wild Beer Co: David Bowie – Changes
  • North Brewing Co: Longpigs – Lost Myself

In launching this  project Jessica paid tribute to the Gender Pint Gap Report adding: “The discussions surrounding bridging the gap between women and beer have been really interesting. There is definitely more that we, as an industry, can do to remind people that beer is a drink for men and women and is completely ungendered. Projects pioneered by women but for the benefit of all go some way towards re-highlighting how beer is inclusive and how we all play a role in its future. In some cases women are underrepresented within the industry and yet that can sometimes lead to tokenisation to simply get a female face in the frame. However, there are women who work diligently behind the scenes driving change, building interest and garnering support for the future of the industry and how beer is perceived. Sometimes, we need to recognise that heading something up is, in many ways, akin to having a voice and a way to set a course for the future of an historically male-dominated sector where we can help shape exciting new developments in the beer world and challenge stereotypes before they become ingrained.”

For More Information

Visit: www.brithopped.co.uk and www.beerdaybritain.co.uk

Twitter and Instagram: #BritHop @drinksmaven

Email: jessica@drinksmaven.com and  jane@BeerDayBritain.co.uk

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