Named after the Celtic goddess of beer and water, Dea Latis is a group of brewers, beer tasters, publicans, writers and marketeers. What unites us is our passion for beer and a belief that it’s far too good to be enjoyed only by men.
Beer was, according to myth, a gift from a goddess to womenkind. Brewing was traditionally women’s work; in the early 18th century, three-quarters of brewers in this country were female. So why, now, is only 13% of beer drunk by women (a far lower figure than in the USA or most of Europe)? Research indicates it’s because of misconceptions about beer as ‘fattening’ (it’s not, in moderation), ‘all tasting the same’ (it doesn’t) or ‘a man’s drink’ (it doesn’t have to be).
Dea Latis aims to challenge women’s ideas about beer and present it to them in a way that encourages them to taste it. We don’t expect change to happen quickly or easily, but that’s no reason not to try.
If you’d like to help us in our mission to bring beer to women, please get in touch.