Author: lisaharlowhello

Brewers networking event considers women and beer

Annabel Smith received am enthusiastic trade sales reaction to The Gender Pint Gap report this week when she presented to a brewers’ Drinks Sales Networking event in London for over thirty brewery and drinks representatives from around the country. In presenting the findings of the report, she challenged the brewers to think about their responses to the range of statistics published; that despite the boom in UK beers and brewing in the last ten years, little has changed in terms of women’s attitudes to drinking beers. A lively debate ensued after the presentation with everyone there vowing to take back their findings to their respective businesses for consideration. Annabel said: “As we say in the report, there’s a lot of history to unravel and it’s going to take a concerted effort by the brewers, marketeers, retailers and media to turn these ingrained attitudes around. We can all do something to peel back these layers.” Joe Brouder, Regional Sales Manager for Timothy Taylor added: “The Gender Pint Gap report has certainly given us all something to …

Rhubarb sour beer brewed by 30 women

In an industry first, an all-female collaboration today unveiled a new limited edition craft beer: Rhubarb: A User’s Guide, just in time for this year’s London Craft Beer Festival. Led by brewing expert Jenn Merrick, 30 women, including both current brewers and students, gathered for just 24 hours to create this unique kettle sour, in a bid to celebrate female brewing’s past, present and future. Described as a sherbet-flavoured, crisp, refreshing beer that’s ideal for the summer, it has been brewed with Yorkshire ‘Pink Gold’ rhubarb juice, infused with fresh lemon thyme, hibiscus and rose petals and dry-hopped with Huell Melon. Organised by We Are Beer, founders of London Craft Beer Festival, the kettle sour was hosted and brewed at Pressure Drop by brewer, Katie McCain. The all-female team comprised of 20 brewers and 10 undergraduates and lecturer from Heriot-Watt’s world-renowned MSc in Brewing and Distilling (see list below). The day, which was extremely hands-on, saw everybody throwing themselves into the experience; contributing to the recipe design, blending flavours, prepping ingredients, and pitching in with the …

Brew day for the next generation

Brewster’s Brewery in Grantham is running a Project Venus brew day on 18 May 2018 to raise awareness about brewing as a career choice for women. Set up by Sara Barton in 2011, Project Venus advocates women’s roles in the UK brewing industry. By facilitating communication, education and collaborative brews, they aim to create an approachable networking space for all females involved in beer. This year marks 20 years of Brewster’s Brewery and the fifteenth event for Project Venus. The theme is ‘Next Generation’ to highlight the career opportunities for young women in brewing by connecting women currently in the industry to brewing students and those already thinking about a career in beer. Recipe development on the day for the brew is open to anyone who wants to attend, particularly students and people who haven’t designed recipes before. Brewster’s brewer, Alice Batham said: “As its a Friday we are also planning on heading in Nottingham after the brew day has finished. Nottingham is not too far from the brewery and has lots of beery things to …

Is beer the last alcoholic drink with a gender bias?

Download PDF: The Gender Pint Gap Report_Dea Latis_May 2018 The UK has one of the lowest percentage of female beer drinkers in the world, despite the much lauded craft beer boom. Outdated sexist marketing, fear of the ‘beer belly’, and negative perceptions about flavour are all contributing to British women spurning our national drink. These are the findings in a new report into female attitudes and behaviours towards the UK’s favourite alcoholic drink. The Gender Pint Gap report released by the women and beer group, Dea Latis is the first major piece of research about female attitudes towards beer in almost a decade. In a fast-moving consumer landscape that has seen a huge rise in the number of breweries and beer brands in the UK, the report reveals: Only 17% of women drink beer at least once a week (compared to 53% of men). Male oriented advertising is one of the three main barriers for over a quarter (27%) of women drinking beer – rising even higher for the 18-24 year-old female group to almost half …

The Red Lioness pours

Long-time supporter of Dea Latis, Cathy Price, has helped to launch a new Red Lion pub at Blackpool Tower where they have even named a guest cask ale after her, called The Red Lioness. Cathy, from Preston has regularly hit the headlines following her four year, 90,000 mile trip to visit every Red Lion pub in Britain – a grand total of 656 pubs. The Blackpool Tower’s Red Lion, found on the ground floor next to The Blackpool Tower Dungeon, is open daily from 10am. The newly refurbished Victorian tavern is decorated like a traditional pub of the era including period themed bar staff, beer tankards and wall decorations and locally brewed ale will be served on draft with a different beer available each month. Cathy said: “It’s fantastic news that The Blackpool Tower has opened a Red Lion pub. It is great to have one so close to home.And to have a beer named after me too is just amazing! I’ll be telling all my friends that they need to swing by and have a …

We Want Girls On Our Beer!!!

Don’t worry, we haven’t gone mad, this is the title of a recent blog by Crema’s Beer Odyssey that Emma has given us permission to re-publish. The title of this blog post is a direct quote by a brewer and reveals insight into some of the decisions being taken about beer labelling and branding: There has been a great deal of discussion about offensive branding in the beer industry recently. Not that it’s a new thing. Some of us have been talking about it for years. But it is certainly gaining momentum now. In the current social climate people have less and less tolerance for discrimination and exclusion. After all, it really isn’t asking all that much to treat everyone equally is it? At the Brewer’s Congress in November 2017 the Portman Group was referenced in numerous presentations. Speakers from breweries whose products had been reported to the Portman Group for breaching their Code of Practice (on Naming, Packaging and Promotion of Alcoholic Drinks) discussed the process of responding to these complaints. Beavertown and Tiny Rebel had both been reported to the …

Brewhouse & Kitchen host nationwide brew days

Brewhouse and Kitchen, the UK’s largest brewpub chain and the second largest in Europe will host hundreds of women nationwide – including celebrities, prominent figures and local community members – at 19 locations across the country on 8 March for their annual FemALE Brewing Experience Day – for the 5th International Women’s Collaboration Brew Day; ‘Unite Exotic’. The day will begin with a briefing followed by a mashing in. By lunchtime, guests will have taken part in sparging, digging out the mash tun. After lunch they will start the boil and add hops and finings before transferring the brew to the fermenter. Brewhouse and Kitchen Marketing Manager Gail Bunn says the rise of women in the industry can be credited to the skills it takes along with changing attitudes in society. She commented: “Women have greater ability to distinguish between high numbers of aromas and flavours, which is key to success in craft brewing. Along with this, beer companies are more aware of the importance of female beer drinkers and women now feel more comfortable to …

Connecting generations of brewing talent

Jenn Merrick, former Beavertown head brewer, is brewing a collaborative beer with Heriot-Watt students at Pressure Drop Brewery in London on 23rd March. The idea came from the team at We Are Beer (London, Edinburgh & Bristol Craft Beer Festivals) who asked Pressure Drop Brewery facilitate a project to celebrate and profile women’s contribution to modern beer. Jenn Merrick of yet-to-be-built Earth Station Brewing will lead the project alongside the students and faculty at Heriot-Watt to make a beer that celebrates women in brewing; the craft, creativity and business expertise of women in the industry’s past, present and future. Sienna O’Rourke, Sales & Marketing Coordinator for Pressure Drop explained: “The We Are Beer guys behind the festival did some research and found that 35% of their attendees were female but they want to grow that to 50%. They felt that celebrating and profiling amazing female talent would be a great way to head towards this goal. Meanwhile, intake of female students at Herriott Watt is shooting through the roof, and half the staff are female too, …

Women’s collaboration day brew seeks a touch of the exotic

The theme for the 5th International Women’s Collaboration Brew Day has been confirmed as: ‘Unite Exotic’. Held each year on 8th March to coincide with International Women’s Day the collaboration brew day is designed to unite women brewing all over the world. The inspiration for Unite Exotic was born last summer while founder, Sophie de Ronde was experiencing a south American adventure. Sophie said: “After seeing the wonderful response to last year’s theme to use local ingredients we are asking Brewsters this year to search far and wide for those exotic ingredients: fruits, cereals, yeasts, flower, herbs, spices – and anything else you can think of – to provide a new twist to your wonderful brews.” The event is free for participants and embraces all women who brew, whether it be on a commercial basis or for their home brewing hobby. Denise Ratfield, IWCBD Director or Sophie de Ronde, event founder will be more than happy to answer any questions about the day and anyone taking part in a collaborative brew can have their brewery …

Do You Pass the Bechdel Test?

Here’s Emma Inch’s article from December 2017 about how The Bechdel Test could be applied to the beer scene: ‘Beer people are lovely people!’ and ‘The beer industry is a wonderful, friendly place!’ are things I’ve been told on a number of occasions since jumping boots-first into the scene a couple of years ago. And, for me, there’s a lot of truth in these celebratory statements. I spent the first two decades of my working life in an environment where I didn’t always see the best of how things could be. As a frontline social worker – and more latterly, a social work academic – I bore witness to desperation, deprivation, and sometimes degradation on a scale most would find hard to contemplate. I met many, many good people on both sides of the intervention divide – some of the bravest, warmest, creative, most intelligent people there are – and I have a lasting respect for them all. I also derived a great deal of satisfaction from my work, and felt immensely privileged to work …