All posts filed under: News Two

Is beer the last alcoholic drink with a gender bias?

Download PDF: The Gender Pint Gap Report_Dea Latis_May 2018 The UK has one of the lowest percentage of female beer drinkers in the world, despite the much lauded craft beer boom. Outdated sexist marketing, fear of the ‘beer belly’, and negative perceptions about flavour are all contributing to British women spurning our national drink. These are the findings in a new report into female attitudes and behaviours towards the UK’s favourite alcoholic drink. The Gender Pint Gap report released by the women and beer group, Dea Latis is the first major piece of research about female attitudes towards beer in almost a decade. In a fast-moving consumer landscape that has seen a huge rise in the number of breweries and beer brands in the UK, the report reveals: Only 17% of women drink beer at least once a week (compared to 53% of men). Male oriented advertising is one of the three main barriers for over a quarter (27%) of women drinking beer – rising even higher for the 18-24 year-old female group to almost half …

Connecting generations of brewing talent

Jenn Merrick, former Beavertown head brewer, is brewing a collaborative beer with Heriot-Watt students at Pressure Drop Brewery in London on 23rd March. The idea came from the team at We Are Beer (London, Edinburgh & Bristol Craft Beer Festivals) who asked Pressure Drop Brewery facilitate a project to celebrate and profile women’s contribution to modern beer. Jenn Merrick of yet-to-be-built Earth Station Brewing will lead the project alongside the students and faculty at Heriot-Watt to make a beer that celebrates women in brewing; the craft, creativity and business expertise of women in the industry’s past, present and future. Sienna O’Rourke, Sales & Marketing Coordinator for Pressure Drop explained: “The We Are Beer guys behind the festival did some research and found that 35% of their attendees were female but they want to grow that to 50%. They felt that celebrating and profiling amazing female talent would be a great way to head towards this goal. Meanwhile, intake of female students at Herriott Watt is shooting through the roof, and half the staff are female too, …

New brewster at Brewster’s Brewery

Grantham-based micro brewery, Brewster’s Brewing Company have appointed Alice Batham as Technical Brewer straight from Nottingham University after completing an MSc in Brewing. Sara Barton said: “I’m really pleased to find a person of Alice’s calibre who will care as much about the brewing of beer as I do. Alice will be first tasked with hands on day to day brewing to familiarise her with our kit. The role will then grow to leading the team for recipe development and managing quality in the brewery” “Alice was uniquely placed to understand the demands of a small brewery like ours as she has been steeped in brewing from an early age at her family brewery Bathams in Dudley, Black Country. Alice is the sixth generation of her family brewers. I was also fascinated to hear that it was a Charlotte Batham that first brewed beers Alice’s family business in the 1800s.” Brewster’s Brewing Co Ltd was founded in 1998 by Sara Barton who has a Masters in Brewing from Heriot Watt and had previously brewed at …

Liverpool ladies love their beer

  We hosted our first ever event in Liverpool, offering a six-course meal with matching beers to an audience of local women – and a handful of men including chairman of the All-Party Parliamentary Beer Group, Graham Evans MP. The tasting, held at the city’s Old Blind School, was led by award-winning Beer Sommelier Annabel Smith, who guided the audience through six different styles of beer, including brews from two local brewers Mad Hatter and Neptune Brewery. Each beer was accompanied by a complementary food, ranging from cheese and fish to cheesecake and chocolate. Annabel said, “The response from our guests was overwhelmingly positive; non-beer drinkers had their preconceptions about beer overturned as they found at least one beer they enjoyed and will consider drinking in future. Women already drinking beer broadened their repertoire by trying new styles. The beer and food matches served to the women of Liverpool were: Freedom Pilsner with Welsh Rarebit Blue Moon with Smoked Haddock Fishcake with Chorizo (as well as with Terry’s Chocolate Orange) Lagunitas IPA with Tandoori Salmon Neptune …