All posts filed under: News

Is beer the last alcoholic drink with a gender bias?

Download PDF: The Gender Pint Gap Report_Dea Latis_May 2018 The UK has one of the lowest percentage of female beer drinkers in the world, despite the much lauded craft beer boom. Outdated sexist marketing, fear of the ‘beer belly’, and negative perceptions about flavour are all contributing to British women spurning our national drink. These are the findings in a new report into female attitudes and behaviours towards the UK’s favourite alcoholic drink. The Gender Pint Gap report released by the women and beer group, Dea Latis is the first major piece of research about female attitudes towards beer in almost a decade. In a fast-moving consumer landscape that has seen a huge rise in the number of breweries and beer brands in the UK, the report reveals: Only 17% of women drink beer at least once a week (compared to 53% of men). Male oriented advertising is one of the three main barriers for over a quarter (27%) of women drinking beer – rising even higher for the 18-24 year-old female group to almost half …

The Red Lioness pours

Long-time supporter of Dea Latis, Cathy Price, has helped to launch a new Red Lion pub at Blackpool Tower where they have even named a guest cask ale after her, called The Red Lioness. Cathy, from Preston has regularly hit the headlines following her four year, 90,000 mile trip to visit every Red Lion pub in Britain – a grand total of 656 pubs. The Blackpool Tower’s Red Lion, found on the ground floor next to The Blackpool Tower Dungeon, is open daily from 10am. The newly refurbished Victorian tavern is decorated like a traditional pub of the era including period themed bar staff, beer tankards and wall decorations and locally brewed ale will be served on draft with a different beer available each month. Cathy said: “It’s fantastic news that The Blackpool Tower has opened a Red Lion pub. It is great to have one so close to home.And to have a beer named after me too is just amazing! I’ll be telling all my friends that they need to swing by and have a …

We Want Girls On Our Beer!!!

Don’t worry, we haven’t gone mad, this is the title of a recent blog by Crema’s Beer Odyssey that Emma has given us permission to re-publish. The title of this blog post is a direct quote by a brewer and reveals insight into some of the decisions being taken about beer labelling and branding: There has been a great deal of discussion about offensive branding in the beer industry recently. Not that it’s a new thing. Some of us have been talking about it for years. But it is certainly gaining momentum now. In the current social climate people have less and less tolerance for discrimination and exclusion. After all, it really isn’t asking all that much to treat everyone equally is it? At the Brewer’s Congress in November 2017 the Portman Group was referenced in numerous presentations. Speakers from breweries whose products had been reported to the Portman Group for breaching their Code of Practice (on Naming, Packaging and Promotion of Alcoholic Drinks) discussed the process of responding to these complaints. Beavertown and Tiny Rebel had both been reported to the …

Brewhouse & Kitchen host nationwide brew days

Brewhouse and Kitchen, the UK’s largest brewpub chain and the second largest in Europe will host hundreds of women nationwide – including celebrities, prominent figures and local community members – at 19 locations across the country on 8 March for their annual FemALE Brewing Experience Day – for the 5th International Women’s Collaboration Brew Day; ‘Unite Exotic’. The day will begin with a briefing followed by a mashing in. By lunchtime, guests will have taken part in sparging, digging out the mash tun. After lunch they will start the boil and add hops and finings before transferring the brew to the fermenter. Brewhouse and Kitchen Marketing Manager Gail Bunn says the rise of women in the industry can be credited to the skills it takes along with changing attitudes in society. She commented: “Women have greater ability to distinguish between high numbers of aromas and flavours, which is key to success in craft brewing. Along with this, beer companies are more aware of the importance of female beer drinkers and women now feel more comfortable to …

Connecting generations of brewing talent

Jenn Merrick, former Beavertown head brewer, is brewing a collaborative beer with Heriot-Watt students at Pressure Drop Brewery in London on 23rd March. The idea came from the team at We Are Beer (London, Edinburgh & Bristol Craft Beer Festivals) who asked Pressure Drop Brewery facilitate a project to celebrate and profile women’s contribution to modern beer. Jenn Merrick of yet-to-be-built Earth Station Brewing will lead the project alongside the students and faculty at Heriot-Watt to make a beer that celebrates women in brewing; the craft, creativity and business expertise of women in the industry’s past, present and future. Sienna O’Rourke, Sales & Marketing Coordinator for Pressure Drop explained: “The We Are Beer guys behind the festival did some research and found that 35% of their attendees were female but they want to grow that to 50%. They felt that celebrating and profiling amazing female talent would be a great way to head towards this goal. Meanwhile, intake of female students at Herriott Watt is shooting through the roof, and half the staff are female too, …

Women’s collaboration day brew seeks a touch of the exotic

The theme for the 5th International Women’s Collaboration Brew Day has been confirmed as: ‘Unite Exotic’. Held each year on 8th March to coincide with International Women’s Day the collaboration brew day is designed to unite women brewing all over the world. The inspiration for Unite Exotic was born last summer while founder, Sophie de Ronde was experiencing a south American adventure. Sophie said: “After seeing the wonderful response to last year’s theme to use local ingredients we are asking Brewsters this year to search far and wide for those exotic ingredients: fruits, cereals, yeasts, flower, herbs, spices – and anything else you can think of – to provide a new twist to your wonderful brews.” The event is free for participants and embraces all women who brew, whether it be on a commercial basis or for their home brewing hobby. Denise Ratfield, IWCBD Director or Sophie de Ronde, event founder will be more than happy to answer any questions about the day and anyone taking part in a collaborative brew can have their brewery …

Discrimination debate takes centre-stage

Industry experts will gather at the Manchester Beer Festival trade day to debate how the beer industry should combat discrimination. Taking place between 6:30 pm and 7:30 pm on 24 January at Manchester Central, the panel discussion “Sexism is bad for business. What are we going to do about it?” aims to address the ongoing issues and challenges of sexism in the beer industry and determine what practical steps can be taken to address it. It follows hot on the heels of the festival’s decision to filter out beers with sexist names or discriminatory images and CAMRA publicly condemning sexism and discrimination in the industry. Master Beer Trainer Christine Cryne will lead the debate with the following panelists on board: Jaega Wise, Head Brewer of Wild Card Brewery, who has recently made headlines for her comments on sexist beer labelling Annabel Smith, beer sommelier and founder of Dea Latis, an organisation that aims to bring beer to more women Barry Shaw, operations manager for Beerhouse’s pub chain which includes six pubs Jennifer Smith, co-owner and …

 Dea Latis stages tasting for women MPs

Beer and women group Dea Latis staged its third beer tasting in Parliament recently, treating a room full of women MPs and women working in the brewing and related industries to an evening of beer and food matching. The group also announced some initial fundings from its recent research into women’s behaviours and attitudes around beer. The event, organised jointly with the All Party Parliamentary Beer Group and British Beer & Pub Association, was attended by around 70 guests. Beer Sommelier and Dea Latis founder Annabel Smith guided them through six beer and food pairings designed to showcase beers from Dea Latis corporate members, while co-founder Lisa Harlow revealed the research results. The event was hosted by Ruth Smeeth MP, vice chair of the All Party Parliamentary Beer Group.  She said.   She said “Often in Parliament I’m the only woman in the room, so it made a lovely change to be in a room full of women.” “I was delighted to meet so many talented women who are working in the brewing and related …

Joseph Holt Brewery supports Dea Latis

Leading north west brewer partners with beer and women group Manchester brewer and pub operator Joseph Holt Brewery has become a corporate member of beer and women group Dea Latis, committing funds, beer and other support to help the organisation achieve its mission of ‘bringing beer to women’. As a Dea Latis supporter, Joseph Holt Brewery will enjoy a number of benefits, including the chance to serve its Humdinger beer at a tasting in Westminster on 21 November. The 4.1% ABV speciality beer, flavoured with Mexican honey, will be tasted by women MPs and others at the event, held in partnership with the All Party Parliamentary Beer Group and the British Beer & Pub Association. Jane Kershaw, a trained brewer and now marketing manager at Joseph Holt Brewery, is the sixth generation to work in the family-owned business. She said, “We are delighted to be a partner to Dea Latis. There is a beer for every occasion and a beer for everyone and we are excited to work with Dea Latis to reach more people, …

Beer and women group to stage tasting for female MPs

Beer and women group Dea Latis is joining forces with the Parliamentary Beer Group and British Beer & Pub Association to bring beer to women MPs at an event in Westminster next month. As well as tasting a selection of beers from across the country, matched to different foods by Beer Sommelier Annabel Smith, guests will meet some of the many women who work in brewing and related industries, from grain to glass. Dea Latis will also be revealing the results of recent research into women and beer at the event. Smith said, “The aim of our event at Westminster is to remind MPs that women play a vital role in producing our national drink and introduce them to some of the talented women involved in it. “Women in this country drink less beer than in the USA and most European countries.  At Dea Latis, we’re committed to narrowing this gap by introducing more women to beer and we hope this event creates some new, influential advocates for our cause.” The event is hosted by Ruth …