Tag Archives: beer

Cheers from Burton with beer-loving women

25 May

In an event to mark the national celebrations for Beer Day Britain, Dea Latis, is holding a beer and food tasting evening for women at Marston’s Brewery Visitor’s Centre, DE14, on Thursday 15th June from 6.30pm. Guests will join in with the annual ‘Cheers for Beer’ at 7pm.

Guests are set for a fascinating insight into women’s involvement in beer and brewing as well as sampling six different types of hand-held locally produced foods each matched with a different local beer. Beer Sommelier Annabel Smith will host the evening.

Jo Wyke, Marketing Manager for Marston’s said: “We are excited to be hosting this double celebration; inviting women to learn about beers brewed in Burton as well as joining in with Beer Day Britain’s celebration of our national drink with a countrywide ‘Cheers for beer’ at 7pm. She added: “At Marston’s, five of our brewers and over 75% of the brands marketing team are women so we are really behind this event.”

Alongside beers brewed by Marston’s the evening will also feature beers brewed by Burton Bridge Brewery, Freedom Brewery and a couple of surprise guest beers. Dea Latis organiser, Lisa Harlow said: “Burton Upon Trent is famous the world over for brewing beer so it’s time we united Burton’s beer-loving women with those who would like to know more about our national drink.”

The Dea Latis team are keen to point out that it is not a women-only event but clearly want to see women represented in force. Tickets are £20 (including a booking fee) per head and available online at https://www.eventbrite.co.uk/e/from-burton-with-love-tickets-34850717434

Dea Latis goes international

12 May

Annabel Smith, one of the founding members of Dea Latis, attended the 13th International Beer Strategies Conference in Barcelona on 10th May, to speak on the subject of how beer can appeal to a wider female audience. She was accompanied by Jenny Elliott, a fellow Beer Sommelier, and the Brand and Beer Champion at Molson Coors.

The conference was attended by representatives from the entire spectrum of the brewing industry, and hosted speakers from Asahi Europe, Heineken, Diageo, Carlsberg, Brooklyn Brewery and Bieres de Chimay amongst others.

The conference was held over two days and included a behind the scenes visit to the Estrella Damm brewery.

Annabel said “The conference was really enlightening in terms of learning about future trends, current research and emerging brands in the beer industry. However, our ultimate mission was to communicate how the beer industry could engage a wider female audience by highlighting the challenges women face in choosing a beer as a drink of choice: namely misconceptions about health and calories, presentation and serve, brand positioning, and marketing”.

She added: “One really important message we did want to get across was that women do not want a beer which is designed specifically and solely for the female consumer. These type of beers have been launched before and they have failed. It’s patronising to assume that all women will like a particular flavour, style or colour of beer. What the beer industry needs to do is invest more time and funding in education, awareness and product presentation to engage women with the vast array of fantastic styles and brands which are already available on the market. There is a beer style which suits everyone, regardless of their gender.”

Annabel and Jenny hosted a panel discussion and invited questions from the delegates on how they could overcome some of the challenges the beer industry faced in getting women to choose beer as drink of choice, particularly in the UK where female beer consumption is far lower than the rest of Europe or the US.

The photograph above shows Jenny Elliott and Annabel Smith at the conference

It’s back…..beer and breakfast

10 Nov

christmas-beer-and-breakfast_landscape

Amaze friends with your beer knowledge this Christmas!

Our annual beer and breakfast get together is taking place on Friday 2nd December from 9.30 to 12 noon at the Kings Stores (courtesy of our friends at Greene King).

Situated at 14 Widegate Street, London, E1 7HP the Kings Stores is close to Spitalfields Market so you can squeeze in a cheeky bit of Christmas shopping afterwards or get back to your day job, invigorated, inspired and educated!

If you want to know what goes with a veggie sausage sandwich, avocado & bacon on sourdough and even granola and yoghurt then come along and find out! Each of the five courses is served with matching beers with commentary by the brewer or a beer expert.

Tickets for the five-course breakfast served with matching beers, tea, coffee and of course networking with other beer-loving women are just £25.

There are complimentary places available for press guests, please tick the ‘press ticket’ box.

We look forward to seeing you for a chat, a slurp and a taste.

To book your place, visit our Eventbrite page.

Women & Beer Survey 2016

3 May

Women & Beer Survey 2016

Please can you spare less than five minutes to take part in a women and beer survey to help us conduct some research?

We want your opinion on whether attitudes by women towards drinking beer have changed over the last decade.

We would be delighted if you could share the survey link with any other friends who you think might be interested in taking part and we are very happy if you want to share the survey on social media. When the feedback is collated we will share the results with you.
If you could complete the survey by Wednesday 11th May we would be most grateful. Please click through here – Dea Latis Women & Beer Survey 2016

If you have any other views, strong opinions or even your own research that you would like to add please drop a separate email to us here.

Beery Bank Holiday Baking

28 Apr

Black Coupage Cake

As beer loving ladies we couldn’t resist this beery cake recipe from our lovely Spanish friends from Estrella Galicia featuring their Black Coupage, a 7.2%abv Munich Dunkel-style lager.

It could be the perfect diversion for a wet Bank Holiday weekend!

INGREDIENTS: (for 30 servings)

For the sponge:

660ml Black Coupage Beer
660g butter
240g cocoa powder
1kg sugar
8 eggs
900g flour

For the icing:
250g cream cheese such as Philadelphia
125g sugar
250g icing Sugar

RECIPE:

  1. Add the beer with butter in a saucepan and bring to the boil carefully.
  2. Add the cocoa and stir.
  3. In a separate bowl, blend the eggs with the sugar.
  4. Combine the two mixtures, stirring carefully.
  5. Sift the flour into the mix gradually and mix carefully each time.
  6. Pour into a greased cake tin and place it in an oven at 180 degrees for 40 minutes.
  7. Remove and cool.
  8. Combine the icing ingredients until smooth.
  9. Ice the cake and serve with some more Black Coupage Beer.

Salud!

Black Coupage with glass

You can buy the beer from specialist retailer, Beers of Europe at £2.09 a bottle.

Creating gluten freedom in our pubs

4 Feb

Jessica Mason

The drinks editor for The Publican’s Morning Advertiser – Jessica Mason – asks pubs to consider selling gluten-free beer to meet the rising demand of food intolerance. She suggests that no-one ever asks for an allergy but they do just keep side-stepping the offending food/drink products and those that sell them….

Creating gluten freedom in our pubs

By Jessica Mason, 29-Jan-2016

Gluten-free beer used to be a bit of a contradiction and had a fairly poor reputation too.

“Don’t patronise a woman and assume she wants to drink wine”: ‘Independent’ interview with Jane Peyton

6 Jul

Beer Sommelier, beer historian and Dea Latis supporter Jane Peyton is interviewed by the Independent and talks about why beer makes people happy, why more women don’t drink beer – it’s the pint glasses, mainly – and Jane Austen’s spruce beer. Read it here:  http://www.independent.co.uk/life-style/food-and-drink/features/jane-peyton-interview-britains-beer-sommelier-of-the-year-on-witchcraft-and-jane-austen-10361455.html

 

 

 

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