All posts tagged: Brewers’ Research and Education Fund

Back to more research for a ‘deeper dive’

Dea Latis, has been awarded a second grant by the The Worshipful Company of Brewers from their Brewers’ Research and Education Fund to delve further into women’s attitudes and behaviours around beer following the publication of their report in May this year, The Gender Pint Gap. Dea Latis directors, Lisa Harlow and Annabel Smith identified during the early stages of drafting their report that the results demanded a much ‘deeper dive’ into the psychology of female relationships and attitudes towards beer. The report was drawn from a YouGov survey of 2,000 respondents answering mainly multiple-choice questions so there was no opportunity to explore responses in more detail at that stage. The new funding will provide an opportunity to conduct more detailed, qualitative research. They are also keen to explore how brand owners, brewers and retailers are responding and reacting to female attitudes towards beer and to draw up some ‘best practice’ guidance. Lisa Harlow explained: “Our first report was the most comprehensive piece of research in this area for over nine years and provided us …