All posts tagged: Jenny Elliott

Dea Latis goes international

Annabel Smith, one of the founding members of Dea Latis, attended the 13th International Beer Strategies Conference in Barcelona on 10th May, to speak on the subject of how beer can appeal to a wider female audience. She was accompanied by Jenny Elliott, a fellow Beer Sommelier, and the Brand and Beer Champion at Molson Coors. The conference was attended by representatives from the entire spectrum of the brewing industry, and hosted speakers from Asahi Europe, Heineken, Diageo, Carlsberg, Brooklyn Brewery and Bieres de Chimay amongst others. The conference was held over two days and included a behind the scenes visit to the Estrella Damm brewery. Annabel said “The conference was really enlightening in terms of learning about future trends, current research and emerging brands in the beer industry. However, our ultimate mission was to communicate how the beer industry could engage a wider female audience by highlighting the challenges women face in choosing a beer as a drink of choice: namely misconceptions about health and calories, presentation and serve, brand positioning, and marketing”. She …