All posts tagged: Jessica Mason

How to sell beer to everyone

Emma Inch from the Fermentation Beer and Brewing Show caught up with beer writers, Jessica Mason and Pete Brown to talk to them about their recent presentation at Imbibe live entitled: ‘How to sell beer to everyone’ Pete, himself, an ex-beer ad-man, describes how the beer marketing industry got itself into the macho world of lads and sport in the first place and Jess offers their six straight-forward ideas  to promote beer to more people – particularly for pub and bar operators. Listen to the Fermentation podcast here, first broadcast on 22 July 2018. Skip forward to 49 minutes in for the 7 minute clip.

Calling time on homophobic, sexist & racist abuse in pubs

Drinks writer and beer and pubs advocate, Jessica Mason has launched a new accreditation scheme for pubs called The Equality in Pubs Accreditation (TEPA) in an attempt to stamp out homophobic, sexist and racist abuse in pubs. Pub owners/operators who want to tell customers that their pub has a zero tolerance policy on abuse in any of its forms can now sign up to TEPA and, from 2019, gain a window sticker and a plot on a map on TEPA website to let people know that their pub doesn’t support homophobia, sexism or racism in any of its guises from neither its staff or it’s drinkers. Joining TEPA means the publican has a civic duty to act should they recognise abuse in their venue. The Accreditation has been pioneered to offer all people the freedom to visit the nation’s finest pubs without trepidation and to remind the pub, beer and hospitality industry as a whole that inclusiveness is everyone’s responsibility. Jessica said: “Social equality is a human right. Let the best pubs, bars and taprooms, …

Drinks Maven pioneers BritHop on Beer Day Britain

Drinks writer and awards judge Jessica Mason, known more widely across social media as Drinks Maven is launching BritHop this Friday (15 June) to coincide with Beer Day Britain . Jessica has created a series of beers created by UK brewers using new progressive British hops and aligned with British music with five of the UK’s best breweries. The BritHop Series has been initiated in conjunction with hop merchant Charles Faram and the British Hop Association [BHA] and aims for a supergroup of new and exciting British beers to be brewed by some of the nation’s top brewers. Each beer will be aligned with a music track from a British band or artist that suits the beer. Breweries involved in the project include: Burning Sky, The Kernel, Cloudwater, The Wild Beer Co and North Brewing Co. “Great beer and great music should go hand-in-hand. In Britain, we are lucky enough to have both. The new progressive hop varieties we now have available to us in the UK are at the heart of this series and will be used to …

Creating gluten freedom in our pubs

The drinks editor for The Publican’s Morning Advertiser – Jessica Mason – asks pubs to consider selling gluten-free beer to meet the rising demand of food intolerance. She suggests that no-one ever asks for an allergy but they do just keep side-stepping the offending food/drink products and those that sell them…. Creating gluten freedom in our pubs By Jessica Mason, 29-Jan-2016 Gluten-free beer used to be a bit of a contradiction and had a fairly poor reputation too.