All posts tagged: Molson Coors

Dea Latis goes international

Annabel Smith, one of the founding members of Dea Latis, attended the 13th International Beer Strategies Conference in Barcelona on 10th May, to speak on the subject of how beer can appeal to a wider female audience. She was accompanied by Jenny Elliott, a fellow Beer Sommelier, and the Brand and Beer Champion at Molson Coors. The conference was attended by representatives from the entire spectrum of the brewing industry, and hosted speakers from Asahi Europe, Heineken, Diageo, Carlsberg, Brooklyn Brewery and Bieres de Chimay amongst others. The conference was held over two days and included a behind the scenes visit to the Estrella Damm brewery. Annabel said “The conference was really enlightening in terms of learning about future trends, current research and emerging brands in the beer industry. However, our ultimate mission was to communicate how the beer industry could engage a wider female audience by highlighting the challenges women face in choosing a beer as a drink of choice: namely misconceptions about health and calories, presentation and serve, brand positioning, and marketing”. She …

Dea Latis stages fifth annual beer and chocolate tasting

As part of its continuing quest to encourage more women to enjoy our national drink, industry group Dea Latis hosted its fifth annual beer and chocolate tasting on Tuesday. Twenty guests gathered in the Clarence pub on Whitehall to taste six beers, each paired with a chocolate chosen to enhance the flavours in each. Expert guidance to the beer and chocolate matches was provided by Annabel Smith, beer sommelier and Dea Latis founder. Smith said, “We regularly pair beer with a variety of foods, but the chocolate tasting is probably our most popular event. The fact that we’re staging this event for the fifth time reflects not only the strong appeal of sampling beer and chocolate together, but also the growing awareness of Dea Latis within the beer and pubs industry.” The beers and chocolates tasted by guests at The Clarence were: • Molson Coors Blue Moon (ABV 5.4%)with Terry’s Milk Chocolate Orange • Everards Tiger (ABV 4.2%) with Green & Black’s Butterscotch Milk Chocolate • Thwaites Tavern Porter (ABV 4.7%) with chocolate cup cakes …