All posts tagged: women and beer

Back to more research for a ‘deeper dive’

Dea Latis, has been awarded a second grant by the The Worshipful Company of Brewers from their Brewers’ Research and Education Fund to delve further into women’s attitudes and behaviours around beer following the publication of their report in May this year, The Gender Pint Gap. Dea Latis directors, Lisa Harlow and Annabel Smith identified during the early stages of drafting their report that the results demanded a much ‘deeper dive’ into the psychology of female relationships and attitudes towards beer. The report was drawn from a YouGov survey of 2,000 respondents answering mainly multiple-choice questions so there was no opportunity to explore responses in more detail at that stage. The new funding will provide an opportunity to conduct more detailed, qualitative research. They are also keen to explore how brand owners, brewers and retailers are responding and reacting to female attitudes towards beer and to draw up some ‘best practice’ guidance. Lisa Harlow explained: “Our first report was the most comprehensive piece of research in this area for over nine years and provided us …

Brewers networking event considers women and beer

Annabel Smith received am enthusiastic trade sales reaction to The Gender Pint Gap report this week when she presented to a brewers’ Drinks Sales Networking event in London for over thirty brewery and drinks representatives from around the country. In presenting the findings of the report, she challenged the brewers to think about their responses to the range of statistics published; that despite the boom in UK beers and brewing in the last ten years, little has changed in terms of women’s attitudes to drinking beers. A lively debate ensued after the presentation with everyone there vowing to take back their findings to their respective businesses for consideration. Annabel said: “As we say in the report, there’s a lot of history to unravel and it’s going to take a concerted effort by the brewers, marketeers, retailers and media to turn these ingrained attitudes around. We can all do something to peel back these layers.” Joe Brouder, Regional Sales Manager for Timothy Taylor added: “The Gender Pint Gap report has certainly given us all something to …

Is beer the last alcoholic drink with a gender bias?

Download PDF: The Gender Pint Gap Report_Dea Latis_May 2018 The UK has one of the lowest percentage of female beer drinkers in the world, despite the much lauded craft beer boom. Outdated sexist marketing, fear of the ‘beer belly’, and negative perceptions about flavour are all contributing to British women spurning our national drink. These are the findings in a new report into female attitudes and behaviours towards the UK’s favourite alcoholic drink. The Gender Pint Gap report released by the women and beer group, Dea Latis is the first major piece of research about female attitudes towards beer in almost a decade. In a fast-moving consumer landscape that has seen a huge rise in the number of breweries and beer brands in the UK, the report reveals: Only 17% of women drink beer at least once a week (compared to 53% of men). Male oriented advertising is one of the three main barriers for over a quarter (27%) of women drinking beer – rising even higher for the 18-24 year-old female group to almost half …

Dinner with Beer at Lewes Octoberfeast

Ladies in Lewes are invited to swap their Prosecco for a pale ale for the evening, and come to a Dinner with Beer organised by beer and women group Dea Latis, as part of the Lewes Octoberfeast.  The dinner, in partnership with Harvey’s Brewery, takes place on 30 September, at the John Harvey Tavern. Guests will be served a delicious four-course meal specially created by the pub’s chef, Dan Baker, to complement a variety of beers from Harvey’s and Burning Sky Brewery,  while award-winning Beer Sommelier Jane Peyton will be talking through the combinations and helping guests to discover the delights of beer and food matching. Dea Latis has held similar dinners across the UK, but the event at the John Harvey Tavern is the first in Lewes. Dinners are ideal for women who are interested in food and drink, but men are also welcome. Ros Shiel for Dea Latis said, “Our dinners are all about presenting beer in a new way to women and changing the way they think about it.  We show the …

Women to sample brewsters’ beer with brunch

Organisers of the Midlands’ biggest keg beer festival have collaborated with the women and beer group, Dea Latis, to run a special Brewsters’ Brunch, taking place at this year’s Birmingham Beer Bash on Saturday 23rd July 2016 . The fringe event is dedicated to celebrating women in the brewing industry with tastings from three of Britain’s top female brewers or ‘brewsters’. Michelle Kelsall from Offbeat Brewery in Cheshire, Gwen Sanchirico a native New Yorker now brewing at Sacre Brew in Wolverhampton and Sarah John from Swansea’s Boss Brewing will be providing beers and sharing their experiences as women in the male dominated brewing industry. Hosted by one of the UK’s first female beer sommeliers and one of the Dea Latis founding members, Annabel Smith, the Brewsters’ Brunch is not a women-only event but the aim is to encourage women to go along from 10am to midday to enjoy the tasting of six beers brewed by women. The accompanying brunch will be provided by Peel & Stone, Birmingham’s top independent bakery based in the Jewellery Quarter. Annabel said: “We’re extremely excited to …

“Don’t patronise a woman and assume she wants to drink wine”: ‘Independent’ interview with Jane Peyton

Beer Sommelier, beer historian and Dea Latis supporter Jane Peyton is interviewed by the Independent and talks about why beer makes people happy, why more women don’t drink beer – it’s the pint glasses, mainly – and Jane Austen’s spruce beer. Read it HERE      

Women beer-lovers host beer and cheese tasting

A group of beer-loving women is holding a beer and cheese tasting in central London next Wednesday, 8 October,  to encourage more women to discover the delights of our national drink. Dea Latis – named after the Celtic goddess of beer and water – was established by a handful of women working in pubs and breweries, and hosts regular tastings to demonstrate beer’s versatility as a partner with different foods.  The beer and cheese tasting is being held on: Date:               Wednesday 8th October Time:              3.00 – 5.00 pm Venue:            The Bishops Finger,  9-10 West Smithfield, London EC1A 9JR Guests will be offered five different beer and cheese combinations, from goat’s cheese and fruit beer to traditional ale and cheddar. Hosting the event and explaining the beer and cheese matches is Annabel Smith, one of the country’s only female Beer Sommeliers. Annabel says, “The hallmark of a great match of beer and cheese, or indeed any food and drink, is that they enhance each other’s taste.  Beer works especially well with cheese as its natural carbonation cuts through …

Would you like to be a guest blogger?

At Dea Latis we celebrate everything that is great about beer. Our mission is to get more women trying and drinking beer, and encouraging their friends and family to do similar! If you are passionate about beer then perhaps you’d like to write to be a guest blogger for us? Do you like cooking with beer? What’s been your favourite beer and food match?  Have you converted any of your friends to drink beer – and how did you do it? What do you think will get more women drinking beer? If you would like to write a guest blog for Dea Latis, then get in contact now. Either leave a comment below this post, tweet us @DeaLatis or email dealatisuk@gmail.com and we’ll get back in contact.

Dea Latis welcomes pub-loving Cathy

Dea Latis, the industry beer and women forum, has welcomed a pub enthusiast into its fold. Cathy Price, who is on a mission to visit every Red Lion pub in the country, has been made an honorary Dea Latis member in recognition of her unique contribution to the group’s aim of ‘bringing beer to women’. Cathy’s pub pilgrimage began in April last year after a visit to a Red Lion in Hawkshead, Cumbria. To date, she has visited 135 of the estimated Red Lions in the countryand is expecting the challenge to take until 2014 to complete. Cathy orders a beer – preferably local ale –  in every pub she visits, having been ‘converted’ by Dea Latis members from her previous tipple of red wine. Unsurprisingly, Cathy’s ambitious pub crawl creates interest wherever she goes and she has been interviewed countless times by local press and radio stations. She has written about all her visits and is planning to put them in a book. “It’s been the most amazing experience,” she says. “There’s something unique …